AI is changing content marketing—but in higher education, the real challenge isn’t speed.

It’s staying human.

At UCSF Campus Life Services, our work is centered on supporting people in their day-to-day lives—housing, dining, wellness, transportation, and more. That perspective shapes how we think about content in an AI-driven world.

More content doesn’t mean better content. And efficiency doesn’t replace understanding.

The real opportunity is using AI to support the work—not define it.

I wrote a piece on how we’re thinking about this balance—keeping people, services, and real experiences at the center of everything we create.

#ContentMarketing #HigherEducation #AI #Communications #UCSF

Effective time management is essential for busy professionals to balance multiple responsibilities and maintain productivity.

In today's fast-paced world, staying still means falling behind. This is especially true in the professional world, where continuous learning is key to career success.